Role: Art Direction / Lead Designer / Content Development / Marketing Lead
Capabilities: Visual Identity / Print / Digital / Web
As an integral member of the university marketing leadership team, I played a key role in steering the development and execution of a comprehensive modern undergraduate enrollment marketing strategy. I successfully implemented and scaled multi-channel, lead-generating marketing campaigns, incorporating paid, owned, and earned channels to attract and yield prospective students.
Below are samples of landing pages, digital advertising, and communications that were part of this effort. Notably, our team achieved a substantial 81% increase in prospective lead inquiries, contributing to a 3% growth in enrollment and the establishment of the university's largest incoming freshman class during the last recruitment cycle.
