Role: Art Direction / Lead Designer / Program Developer / Marketing Lead
Capabilities: Visual Identity / Print / Digital / Promotional / Event Coordination and Signage
Texas Western Gold Rush serves as UTEP's official welcome for incoming Miners, unfolding in the heart of campus at Centennial Plaza on the evening of the first day of classes. The event boasts student highlight videos, music, and performances by UTEP cheer and band, with special appearances by Paydirt Pete, UTEP athletics, and the UTEP president.
Tasked with conceptualizing the event's identity, designing the program, overseeing video production, and implementing a comprehensive marketing strategy, our primary aim was to attract and register 700 students for this high-energy tradition. Remarkably, we not only met but surpassed our goal, drawing in an enthusiastic crowd of over 1,300 new students, faculty, and staff. Texas Western Gold Rush has evolved into one of the fall semester's most eagerly anticipated events, solidifying its status as a cornerstone of the UTEP experience.
